tonne goodman

tonne goodman


7 simple fashion tricks to stay cool and sweat free this summer!

We’re human. When it starts getting hot, we start sweating. Summer and sweat related issues have been a concern for many women. It is but a natural process our bodies have to cool down and keep the heat at bay…but we all know how sweat stains can ruin your outfits.

To make sure this doesn’t keep you from looking your best, here are 7 things you should do during the summer!

  1. Embrace cotton


Cotton is a lightweight fabric that is airy and does not stick to your skin. It was especially designed to keep the harsh summer heat bay. Cotton also dries fast and does not retain moisture. Opt for light cotton dresses and shirts to keep you cool on a scorching hot summer day. Bonus: since it allows sweat to dry off completely, you have to worry a lot less about body odour issues.

  1. Pick the right colours


It is important to pick colors that don’t light up sweat stains and make them prominently visible. For instance, on jet black, even if the sweat has dried, residue can show up as a whitish patch. On a pale pink, you might see a yellowish sweat stain. Mid-light (like coral, bright yellow, etc.) to-medium-dark (like brown, dark grey, etc.) fabrics work best to hide sweat stains. A bright white, oddly, does an equally amazing job.

  1. Wear halters and airy tops


Another way to avoid sweat stains altogether is by wearing tops and dresses that let those sweaty areas breathe. Wear a cute halter top that gives your armpits enough air and room to breathe. These items were created for the summer, so you might as well make the most of them.

  1. Choose intricate patterns


Sweat stains are more visible on a solid colored top than one which has an interesting print on it. Choose a top with some interesting designs and prints like an abstract one, or go for one with a graphic print. The print takes the focus away from the problem areas.

  1. Wear an undershirt or a camisole

Wearing an extra layer will keep the sweat stains hidden. It will block the sweat from getting absorbed by the outer layer. Make sure that the inner is not thick, though – it should be very light so that it doesn’t make you sweat more!

  1. Wear loose fitted clothes

Summer is definitely not the right time to wear a trendy viscose bodycon dress or tight leather pants. Wear loose fitted clothes that do not suffocate your skin. Wearing tight garments will not only make you feel hotter and sweat more, but they can also lead to chafing. Not cool!

  1. Wear sweat shields


In times of dire need, when you’re wearing a fab dress to a party and you don’t want sweat to spoil your look, then sweat shields are your bestie. Make sure to change the shield as often as possible as it may retain too much moisture causing heat rashes. There are lot of different sizes and designs available in the market. Buy them online here- sweat free pads

Have an easy-breezy summer, ladies!

Visual Research

“Middle” is a song by the French electronic music producer DJ Snake with vocals from the British singer Bipolar Sunshine. The song was released as a single on 16 October 2015 by Interscope Records. In July 2016, the song was announced as the lead single from DJ Snake’s debut album Encore. The song is included in the upcoming FIFA 17 game.


The song’s accompanying music video premiered on March 16, 2016 on DJ Snake’s YouTube account on Vevo. It was directed by  Colin Tilley and features The Hunger Games actor Josh Hutcherson and actress Kiersey Clemons.

The link for the music video is attached for reference.

dj snake ft. bipolar sunshine – middle

In the video, we see Hutcherson who is the protagonist as a masked superhero who smears his face with red, black, and white paint. He’s alone and misunderstood, until he finds a fellow high-flying companion in Kiersey Clemons. Together, they soar above the city, scale buildings sideways, and dodge people’s judgmental stares — hey, they’re freaks, but they have each other. That is, until an interesting twist creeps in and we see Hutcherson’s heart shattered.


The song is DJ Snake’s  recent collaboration with English singer Adio Marchant, better known as Bipolar Sunshine.  The video features an unlikely Hollywood star,  actor Josh Hutcherson as a superhero just trying to find love in a cruel world.

The music actually goes along quite well with the story, which is a nice change of pace for many EDM music videos coming out these days.




The video starts with Hutcherson sitting at a diner clad from head to toe in a red and black superhero outfit with a mask and face paint on. Two other patrons start to laugh at him and his response is to dump some booze in a cup of coffee. This does related with the first two lines of the song “Staring at two different views on your window ledge
Coffee has gone cold, it’s like time froze”.




Things start to look up once Hutcherson’s character sees a likeminded superhero outside of the diner, played by Kiersey Clemons. She,too has facepaint and a superhero costume on.  They lock eyes and it is clear that they were meant to be.

The video showcases people who are considered ‘freaks’ because of their  looks, behavior or manner and their quest for love.


“There you go wishing, floating down our wishing well
It’s like I’m always causing problems, causing hell
I didn’t mean to put you through this, I can tell
We’re gonna sweep this under the carpet”

The above are the lyrics running behind this scene and they do make sense. He is baffled to see another person dressed and like minded as himself. Hutcherson’s character thought of himself as a troublemaker, ashamed of his special talents and not realizing that he was better than those people in some way because his superpowers made him special.




They then go on adventures, flying down the street, spending all day together doing superhero stuff. They roam around the streets, past the judgemental stares of people not caring what they thought, probab;y for the first time. Because even though they were special, they craved normalcy. But that was all before this night, for now they did not have a care in the world because they were together.

This is when the main verse of the song comes in play. “I hope that I can turn back the time
To make it all alright, all alright for us
I’ll promise to build a new world for us two
With you in the middle”




Things start to heat up as they spend the night together in Hucherson’s rundown apartment that is filled with various paintings, drawings and other memorabilia dedicated to superheroes. They spend the night staring at each other and all the superhero stuff around them , thinking about the time they spent that night.

“Lying down beside you. What’s going through your head?
The silence in the air felt like my soul froze
Am I just overthinking feelings I conceal
This gut feeling I’m tryna get off me as well
I hope we find our missing pieces and just chill
We’re gonna sweep it under the carpet.”


She disappears like a bat out of hell in the morning and Hucherson goes on a rampage to try and find her, finding a wandering DJ Snake on the street. He jumps and gets hit by a cab that happens to have his supermate in the car sitting plainclothes in the arms of another man.

He heads home defeated, bloody and tosses his mask to the side. He’s shown to be sobbing to have lost his soulmate he had been looking for all his life.



As an unexpected turn, she returns to him only to find him in a defeated state. She wipes blood , tears and face paint off his face as he gives her a stare , looking for answers in her eyes.

She then holds his hands and faces him towards the window where a superhero mask had been drawn.


The last seconds show both of them staring out of the window as Hutcherson’s character looks at himself without his face paint and the mask he wears but an actual superhero mask portrayed by the painting on the windowsill. According to me, this broken superhero who is the protagonist of the video is finally looking at himself in a whole different light altogether and accepting himself as a person with special skills with the help of the character played by Clemons.

”  I hope that I can turn back the time
To make it all alright, all alright for us
I’ll promise to build a new world for us two
With you in the middle”


So, this song has a lot of symbolism and signs that do correlate with the lyrics. In the video, we see several instances where the characters are carefree, breaking boundaries and being themselves which they could never do on their own. This video hints on the topic of one’s journey to find their inner peace and self acceptance. Be it through another person whom you consider your soulmate, who completes you or a mask or a fictional character you relate to. The main character played by Josh Hutcherson is a broken superhero who considers himself an outcast because of his superpowers which he may or may not possess. The video focuses on the concept of being an outcast , feeling like you don’t belong. The first shot itself conveys that as patrons are sitting in the diner , mocking Hutcherson’s character as he pours liquor into his coffee cup. His story takes a turn when he meets a fellow superhero mate in the character played by Kiersey Clemons. They both go out on the town, not caring about the judgemental stares of people passing by. They hold hands, lock eyes as a sign of a connection more than just familiarity and like -mindedness. They indulge in intimacy as well, until Clemons vanishes the next morning and is spotted by Hutcherson with another man , shattering our superhero’s heart into pieces. The video does end on a positive note as she returns and they re-kindle their romance and also look at the world in a whole new light through the window as a metaphor in the last few seconds of the video.

Elements and principles of design


What is design?


Design is everywhere. Its what drew you to the last piece of furniture you bought and its what  made online banking possible. Its made taxi cabs easier to get in and out of and it made Coco Chanel’s name. Its driving  whole  business cultures and making sure environments from hospitals to airports are easier to navigate.

Design could be viewed as an activity that translates an idea into a blueprint for something useful, whether it’s a car, a building, a graphic, a service or a process.

Scientists can invent technologies, manufacturers can make products, engineers can make them function and marketers can sell them, but only designers can combine insight into all these things and turn a concept into something that’s desirable, viable, commercially successful and adds value to people’s lives.

But good design isn’t simply about the surface. Aesthetics are important, but only a part of a bigger picture.


Elements of  design 

  1. Lines
  2. Dots
  3. Shape
  4. Form
  5. Space
  6. Texture
  7. Value



  • Since lines can be straight, curved, or irregularly shaped, you can also think of a line as the track of a point in motion.
  • Vertical lines can stop eye movement.
  • They also equate to power and strength.
  • Horizontal lines symbolize rest and relaxation.
  • Diagonal lines are dynamic and action oriented.



lines in nature - zebra
lines  in nature


Lines can be formed into a pattern and are also found in nature. This example here of a zebra is used as a universal code for road crossing due to the prominent stripes on its body.





lines guitar
lines in instruments



Another example here is the strings on the guitar which create music. These strings are an example of lines found in instruments.





lines as a part of human body



Even the human body has lines embedded in its being. This image of a person’s palm shows that lines exist in each one of our bodies, creating a pattern which some choose to believe predicts futures as well.


  • The point serves as the focus of a visual, highlighting or drawing attention to important information.
  • Several points in combination may represent a more complicated object or idea. For example, constellations can be thought of as points in the sky representing the figure we “see.”



ladybug dots nature
dots in nature


Dots can be used to put emphasis on certain objects. Even in nature we see the existence of dots. The example of a ladybug here has its signature dots which is now widely used in designs for children’s cartoons , clothes etc.




dots in outer space



Even in outer space, stars form in line making a constellation all in dots. Here we have an example of Orion’s belt , one of the many known constellations.






twister dots game
dots in game design


Dots can also be used to design many connect the dots indoor and outdoor games. For example, twister is a game in which participants use their body parts to connect the dots given.


  •  A shape is defined as an area that stands out from the space next to or around it due to a defined or implied boundary.
  • A shape is formed when a line encloses an area.
  • Shapes can vary endlessly and can suggest physical form and direct eye movement.


honeycomb shape
shapes in nature


As an example, a honeycomb has multiple cells in hexagonal shapes which can be turned into a pattern as well.






icecream cone shape
shapes in an ice cream cone




This ice cream cone has a conical shape to it with a hemisphere of ice cream on top of it.







cylinder drum
cylindrical shape of a drum


Another example of shape is of a drum which is cylindrical in shape. Its hollow centre produces sound and allows the instrument to create music


  • Form can be thought of as either two dimensional or three dimensional. Two dimensional forms have width and height. They can also create the illusion of three dimensional objects. Three dimensional forms have depth as well as width and height.
  • Form can also be described as either organic or geometric.
  • Organic forms such as snow-covered boulders typically are irregular in outline, and often asymmetrical. Organic forms are most often thought of as naturally occurring.
  • Geometric forms are those which correspond to named regular shapes, such as squares, rectangles, circles, cubes, spheres, cones, and other regular forms.



dice form
form in object


The example here of a dice which is a small cube with spots marking numbers on each of the six sides. Usually used for gambling and in games, a dice is a geometric form.







organic form
organic form



Seashells are organic forms found in nature. They are found at the sea bed , oysters contain precious pearls. The pattern is organic in nature.







geometric blog spiderweb
geometric form

Another example is of a spider web which is a geometric form but occurs organically. The web consists of regular forms in the shape of  hexagons and octagons.


  • Form and shape are areas or masses which define objects in space.
  • Form and shape imply space; indeed they cannot exist without space.
  • The effective placement of objects in relation to the surrounding negative space is essential for success in a composition.


wwf logo space
space in logo


As an example , this logo of  World Wide Fund for nature (WWF) shows great emphasis on negative spacing in the shape of a panda, thus generating focus on the logo itself.





spacing in yin and yang sign


The yin and yang sign represents balance in the universe in its own way. Perfectly balanced negative and positive spacing indicates existence of harmony in the design.


  • Texture is defined as the surface characteristics of a material that can be experienced through the sense of touch or the illusion of touch.
  • Texture can be used to accent an area so that it becomes more dominant than another.
  • In visual images, actual textures can be used, such as cloth, boxes, small objects, and natural items.
  • Textures can be rough, smooth, angular, bumpy, curvy, shiny etc.


satin smooth texture
smooth texture



As an example, this image of a satin fabric sheet here gives an illusion of a soft, smooth and glossy texture.




woven texture
rough/woven texture



This texture here is achieved by weaving fiber. It has a coarse, rough finish which gives us an illusion of it being rough and bumpy in nature.



shiny gold texture



This gold sheet here is reflective in nature. Not very smooth as some uneven surface can be seen but it is reflective and shiny in nature. This texture can also be seen as metallic due to its properties.





  • Value is the relative degree of lightness and darkness in a design element.
  • Value is used to describe objects, shapes, and space.
  • Dark areas tend to denote gloom, mystery, drama, menace etc.
  • Light areas tend to denote happiness, fun, gaiety, warmth, closeness etc.




value droplets
value in nature



As an example, this image of water droplets on a window pain as it has tonal value and the whole theme of the image is cloudy, gloomy weather which the shades of black and grey represent.





value example.jpg
value in composition





Value differentiates as the source of light changes or shifts. In this composition, the source of light is the sunlight and its showcasing the three dimensional nature of the pillars and arches using highlights and shadows.









Principles of design 

1. Static

  • Balance
  • Contrast
  • Dominance
  • Variety

2. Dynamic

  • Movement
  • Harmony
  • Repetition
  • Rhythm
  • Pattern


  • unity




  • Balance is a psychological sense of equilibrium.
  • As a design principle, balance places the parts of a visual in an aesthetically pleasing arrangement.
  • In visual images, balance is formal when both sides are symmetrical in terms of arrangement.
  • Balance is informal when sides are not exactly symmetrical, but the resulting image is still balanced.
  • Informal balance is more dynamic than formal balance and normally keeps the learner’s attention focused on the visual message.
  • There are three types of balance: horizontal balance, vertical balance and radial balance.


Taj_Mahal balance
symmetrical balance


Taj Mahal, one of the seven wonders of the world is symmetric in terms of balance as the pillars trees and the water body all fall into perfect symmetry , hence the overall result is balanced.






asymmetrical balance

Asymmetrical or formal balance is perceptual.In this image, the hut and the fishing pole are further apart which means there is no symmetry, however the source of light and use of shadows balances the tone of the image.








radial balance
radial balance



Since radial balance is when objects are distributed from the center at equal radius around it, this image is balanced. The pencils all lined up in the center, and are gravitating outwards.




  • Contrast is the juxtaposition of opposing qualities next to each other.
  • Contrast can be created using textures , structures and colors.
  • Contrast is the art of creating difference. it creates agitation.



color contrast



The color contrast is pretty evident in this image as lights and shadows have been used to create contrast between twin objects.






tonal contrast



Contrast can be seen in this image as the red apple causes agitation in the image amongst the green apples, thus creating a difference.







  • The art of purposely creating attention in a composition is dominance.
  • There is dominance by nature and there is man made dominance.
  • Ways to create dominance are size, contrast, anomaly, color, convergence, framing, depth of field and placement.




dominance with color


In this image, a viewer’s attention will be drawn to the red heart in the middle of the composition. Amongst the black spades, the heart stands out creating emphasis using color and framing as a medium. Also, the absence of numeral on the heart card generates attention.






dominance with depth of field



Here, in this image we use perspective and depth of field to focus on the road in the mirror. It is the mirror which is dominating the whole composition , and the rest is blurred.






  • Various types of elements put in a composition together.
  • Variety consists of the differences in objects that add interest to a visual image.
  • Variety can be achieved by using opposites or strong contrasts.
  • Changing the size, point of view, and angle of a single object can add variety and interest to a visual image.
  • Breaking a repeating pattern can enliven a visual image.




variety of colors



Although same spiral objects, different colors give an interesting touch to this composition.





variety of textures



This image has a variety of textures, colors and attributes that add to the image and make it visually pleasing to glance at.








  • Motion or movement in a visual image occurs when objects seem to be moving in a visual image.
  • Movement in a visual image comes from the kinds of shapes, forms, lines, and curves that are used.
  • Diagonal lines tend to create the illusion of movement or motion.
  • .Changes in direction, or change in the darkness or lightness of an image can also create a sense of motion.



motion blur




Use of motion blur in this image of wires going in spirals depicts movement. The wires in the distance have been blurred as an effect of motion. This gives an illusion of the object moving.








motion design.jpg
illusion of movement


The tilt in lines causing a diagonal shift gives this hanging lamp an illusion of movement. Also, the play on light and dark colors enhances the depiction o motion.







  • Harmony in visual design means all parts of the visual image relate to and complement each other.
  • Harmony pulls the pieces of a visual image together.
  • Harmony can be achieved through repetition and rhythm.



harmony in advertising


Both these images have a common thing. The harmony that exists in both of them is pulls the images together. Be it the alignment  of the players and their shadows or the flamingos brought together by color. Harmony is how elements talk to each other.


harmony in nature



  • Repetition refers to one object or shape repeated over and over to generate interest.
  • Repetition states that repeating lines, shapes, colors, textures and other visual elements within a composition helps establish a unified, cohesive design.



repetition pattern


In both these images, repetition is used to create a cohesive unit. The corn on the cob as found in later has little corn elements that is consumed as a whole. The chairs are all singular units which come together and create a sitting area for a stadium, thus completing the composition for a greater purpose.


repetition (1)
progressive repetition





  • Rhythm is progression.
  • When elements move in a certain fashion and all elements are in harmony, it creates rhythm.
  • Rhythm can be created when elements progress in size and also when elements progress in flow.
  • Rhythm can’t exist without harmony but harmony can exist without rhythm.



irregularity in rhythm



The flow of rhythm here is not quite organic in nature. The boats here are parked in a rhythmic structure. The shapes, irregularity and clashing colors somehow create harmony in the image.



shadows in rhythm


The shadow play in this image plays a huge role in balancing it in the form of the interest it is generating. The clashing shadows against the lockers create harmony and rhythm in this image.






  • Pattern  is a combination of elements or shapes repeated in a recurring and regular arrangement.
  • Pattern can be found in the areas where there are repeated figures that are different in size but follow a regular, ordered arrangement in their recurrence.
  • In pattern, elements are repeated in the same way throughout the whole composition.
  • Patterns can be natural as well as man made.



man made pattern



As an example of man made pattern, here is an interesting pattern on a fabric. It has repetitive shapes put in a deliberate and figures creating a complete composition.






natural pattern
natural pattern


This image of a wooden block showcases natural pattern found in our environment. The circular markings on the wood are repetitive in nature and create an illusion of roughness as well. The various shades of brown also emphasize the pattern as the outline of each circle is darker than the middle.



  • Unity is the relationship among the elements of a visual that helps all the elements function together. Unity gives a sense of oneness to a visual image. In other words, the words and the images work together to create meaning.
  • Unity helps organize a visual image, facilitating interpretation and understanding.
  • Unity can be achieved through the use of a common background, use of space, use of common pattern and use of similar shapes.




unity 2
unity by space



This image is an example of unity as the use of space is done very carefully. The negative spaces create triangles on each side unifying the image.